The Marketplace

Commercial System

Creating value. Taking it to market. Proving it works.

Commercial partnerships work best when both sides understand what is being offered, what is expected and how value will be measured. The MSS Commercial System helps sports properties and brands create, package, negotiate, deliver and evaluate commercial partnerships.

What We Do

Five ways we build commercial value

01

Commercial Strategy

We help organisations understand what commercial value they possess and how that value can be structured.

  • Commercial audits
  • Revenue strategy
  • Partnership strategy
  • Sponsorship architecture
  • Rights identification
  • Commercial inventory development

02

Rights Packaging & Pricing

We help turn sporting assets into clear commercial opportunities.

  • Sponsorship packages
  • Naming rights
  • Event rights
  • Digital rights
  • Athlete rights
  • Hospitality assets
  • Branding inventory
  • Activation opportunities
  • Partnership pricing

03

Sponsorship & Partnership Acquisition

MSS supports the identification, engagement and negotiation of suitable commercial partners.

  • Prospect research
  • Brand targeting
  • Partnership proposals
  • Relationship development
  • Negotiation
  • Contract coordination
  • Pipeline management

04

Activation & Partner Servicing

Commercial agreements only create value when they are properly delivered.

  • Sponsor rights fulfilment
  • Brand visibility
  • Event activation
  • Athlete appearances
  • Content delivery
  • Partnership coordination
  • Commercial reporting
  • Renewal management

05

Measurement & ROI

We help both rights holders and sponsors understand the effectiveness of their partnerships.

  • Audience reach
  • Engagement
  • Media exposure
  • Rights delivery
  • Activation performance
  • Commercial outcomes
  • Sponsorship reports
  • Renewal analysis

Our Approach

Create Value. Package Value. Take Value to Market. Deliver Value. Prove Value.

01

Create Value

02

Package Value

03

Take Value to Market

04

Deliver Value

05

Prove Value

Commercial partnerships that are clearer, better managed and easier to measure.

Related

See commercial work in practice

Commercial proof is still being built. The scoreboard is where it will be posted.

See the scoreboard →

Related Systems

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Looking to build commercial value?

Whether you are a sports property looking to package value, or a brand looking to partner with sport — we can help structure the opportunity.

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